Stockholm-Arlanda Airport as a media channel
Stockholm-Arlanda is Sweden’s largest international airport and is located in the heart of Scandinavia. In 2007, about 17.9 million passengers travelled through Stockholm-Arlanda Airport. The environment at the airport reflects expectation, exclusivity and excitement – a setting where passengers are highly receptive to messages. This makes Stockholm-Arlanda an ideal arena for advertisers that want to be noticed.
Stockholm is the Capital of Scandinavia. It has the most inhabitants, the most companies and the largest concentration of knowledge and culture – compared to the other Scandinavian countries. With 166 destinations and 80 airlines, Stockholm-Arlanda is Sweden’s largest airport. The airport is not only important to those who live in Sweden, but also serves as the world’s gateway to Scandinavia, Sweden and Stockholm.
Communicate effectively with airport advertising
Airport advertising is an effective media channel for reaching the hundreds of thousands of domestic and international passengers who pass through Stockholm-Arlanda every week. The airport environment signals exclusiveness, excitement and expectations, making the recipients' senses highly open to messages and communication.
As an advertiser you gain access to large, exclusive formats and opportunities for creative solutions to make your communication effective.
70 per cent business travellers
At Stockholm-Arlanda, you reach international business travellers, decision makers and other affluent target groups. Of the 17.9 million passengers who travelled to or from the airport in 2007, about 70 per cent were business travellers.
Read more about the passenger profile
Read more about advertising spaces
Facts about Stockholm-Arlanda and Stockholm
- 17.9 million passengers flew to and from Stockholm-Arlanda Airport in 2007.
- Every day, 50,000 passengers travel through Stockholm-Arlanda.
- Every day, about 800 aircraft take off and land at the airport.
- At most, there are 80 take-offs and landings per hour.
- Stockholm-Arlanda is comparable to a medium-sized Swedish city, with 15,000 people working at 250 different companies and organisations.
- Stockholm has the largest hospitality industry in Scandinavia.
- Two thirds of all Fortune 100 companies with regional offices in Scandinavia choose Sweden, and primarily Stockholm.
- A very large number of multinational companies have head offices in Stockholm.
- The Stockholm Stock Exchange is the largest in Scandinavia.
- Sweden’s GDP exceeds that of its neighbouring countries by about 40 per cent.
- Stockholm’s local transport system is ranked the best in Europe.
- The Ports of Stockholm are the largest meeting place on the Baltic Sea.