Better shopping at arlanda.com
[2008-07-14 11:14]
On July 11, new pages were launched for food, shopping and services on www.arlanda.com/www.arlanda.se. Discover drink recipes, lists of top choices and special offers in a new layout.
"We have moved from merely presenting products and prices to also telling about trends and providing inspiration. Looking ahead, we want to utilise the Web as a media channel, and we realise its importance to our customers. I foresee many new functions and more content," says Caroline Sjöblom, marketing coordinator at Arlanda Schiphol Development Company (ASDC), which is responsible for developing the range of shops and restaurants at Stockholm-Arlanda.
New features on the pages are drink tips, recipes, lists of top paperback books and perfumes and a page devoted to fashion tips.
In purely technical terms, the web pages for shopping, food and services were previously located on another website, but all content has now been moved to arlanda.com/arlanda.se, which makes things easier for the visitor.
"Having the opportunity to see in advance what offers Stockholm-Arlanda has is part of the travel experience. The new shopping pages are also important to people’s overall impression of arlanda.com and arlanda.se."
Here are the shopping pages